Marketing Cloud Journey Decision Splits
VIDEO TRANSCRIPT | Recorded: 2025-08-22 | Verify against current system state
Abstract¶
Demonstrates creating decision splits in Marketing Cloud Journey Builder to exclude international members from receiving advocacy-related onboarding emails. The split uses two conditions: member type must not contain "international" AND mailing country code must equal "US". Applied to multiple advocacy emails in the onboarding journey (weeks 2, 4, and 5).
Key Procedures¶
- Add decision split activity before advocacy email in journey
- Name the decision split descriptively (e.g., "Advocacy Members")
- Configure data lookup from Person Account Master data extension
- Set condition 1: Member Type does not contain "international"
- Set condition 2: Person Mailing Country Code equals "US"
- Connect matching path to send email
- Connect remainder path to bypass email and continue journey
- Apply same decision split to all advocacy emails in journey
Notable Statements¶
- 0:00:00 "We need to put a decision split around each of the advocacy onboarding emails"
- 0:00:27 "Based on these conditions, you either move forward and send the email or you... skip sending the email"
- 0:01:05 "I need the member type, which has to be something other than international"
- 0:01:16 "If that is the U.S., it's okay. We can move forward. Otherwise we can't"
- 0:01:35 "In the person account master data extension, which is the main data extension for person records"
- 0:01:47 "Member type should be does not contain because we want to have any member type other than international"
- 0:02:07 "Both of these have to be true for it to continue forward and send the email"
- 0:02:43 "We're going to have some members who aren't international that have a country code that's not the U.S. And we want to exclude those as well"
- 0:02:61 "It just skips the email and then... waits for 10 days and then sends out the next email"
- 0:03:04 "We had to do this three times"
- 0:03:30 "I don't believe we put any regulations around this one because it doesn't ask for donations"
Systems & Configurations¶
Systems Mentioned¶
- Marketing Cloud (Journey Builder)
- Salesforce (Person Account Master data extension)
Specific Configurations¶
| Item | Value/Setting | Timestamp | Notes |
|---|---|---|---|
| Data extension | Person Account Master | 0:01:35 | Main person data source |
| Member Type condition | Does not contain "international" | 0:01:47 | First filter |
| Country Code condition | Equals "US" | 0:02:01 | Second filter |
| Wait time between emails | 10 days | 0:02:62 | Journey timing |
| Advocacy emails filtered | Weeks 2, 4, 5 | 0:03:06 | Three decision splits added |
| Unfiltered advocacy email | Week 5 (participation info) | 0:03:30 | No donation request |
Credentials/Access Mentioned¶
- Marketing Cloud Journey Builder access
- Not yet published - pending Aptify team review
Vendor Contacts Mentioned¶
None mentioned in this recording.
Errors & Troubleshooting¶
No errors or troubleshooting covered in this recording.
Transcript Gaps & Quality Notes¶
- Short demonstration recording (4 minutes)
- Screen sharing of Journey Builder not captured in audio
- Shows final decision split setup after completing all three
- Recording notes journey not yet published
- Mentions Aptify team review pending