AddSearch Website Search

VIDEO TRANSCRIPT | Recorded: 2022-01-27 | Verify against current system state

Abstract¶

Overview of AddSearch third-party search tool used for AANP website search functionality. Covers the admin dashboard including search analytics, keyword tracking, pinned results management, PDF indexing configuration, URL exclusion rules, and synonyms. Discussion of member-only content search challenge with two potential solutions: show all content (requiring login on click) or separate member/public search indexes. New mobile menu design makes search more prominent, increasing importance of search management.

Key Procedures¶

• Monitor search analytics for top keywords
• Pin important results to top of search for specific keywords
• Check URL index status using Index Tools
• Re-crawl individual URLs when content not appearing
• Configure URL exclusions for content not to be indexed
• Set up synonyms for equivalent search terms (NP = nurse practitioner)
• Use SEO tab in Craft to override search result descriptions
• Configure RSS feed for quick content indexing after updates

Notable Statements¶

• 0:00:13 "This uses a plugin. So this is not a natural part of Craft CMS."
• 0:01:38 "It hasn't changed in years. It's always certification and recertification, scope of practice."
• 0:07:10 "This allows you to pin results to the top of the search results."
• 0:10:27 "Storage.aanp.org has all of our images and has some PDFs... the PDFs will get picked up and indexed."
• 0:12:06 "It will actually read the contents of the PDF and then display that in the search results."
• 0:19:22 "I am a member. Why am I not able to see those member only pages in results?"
• 0:21:15 "When you're in mobile view, search is the biggest thing they see. They don't even see a menu."

Systems & Configurations¶

Systems Mentioned¶

• AddSearch (third-party search tool)
• Craft CMS (content management)
• www.aanp.org (main website)
• storage.aanp.org (file storage)
• assets.aanp.org (alternate storage)
• info.aanp.org (document storage)

Specific Configurations¶

Credentials/Access Mentioned¶

• AddSearch admin dashboard access
• marketing@aanp.org login available
• Individual accounts can be created

Errors & Troubleshooting¶

• Issue: Page not appearing in search results
• Cause: Not yet indexed or index out of date
• Resolution: Use Index Tools to check status and re-crawl URL

• Timestamp: 0:03:18

• Issue: Member-only content not searchable for members

• Cause: Member pages excluded from public index
• Resolution: Two options - open all content or separate indexes

• Timestamp: 0:19:22

• Issue: Unwanted content appearing in results

• Cause: No exclusion rule configured
• Resolution: Add URL pattern to exclusion list

• Timestamp: 0:05:25

• Issue: Search results show wrong description

• Cause: Default pulls first paragraph
• Resolution: Override via SEO tab meta description in Craft
• Timestamp: 0:14:12

Transcript Gaps & Quality Notes¶

• Training session with marketing team (Trevor mentioned)
• Discussion of new menu structure going live soon
• Mobile-first design makes search more prominent
• Notifications feature also going live (join, renew, bad address, conference)
• My Account site development in progress
• Menu column break at 7 items discussed
• Small screen height issue identified for QA